Since the U.S. Supreme Court opened the door to legalized sports wagering in 2018, the sports ecosystem has evolved at a pace that rivals a two-minute drill. Legal sports betting revenue in the United States alone surpassed $10 billion in 2023, with global markets generating many times that figure. What was once a shadow industry now sits squarely inside the stadium, inside the broadcast, and inside the app in your pocket. This kind of economic gravity doesn’t just sit quietly on the sidelines. It reshapes the field.
