“There’s no more valuable real estate” in the CTV world than the homescreen, says TiVo’s VP Content Strategy & Business Development Briana Larsen. It’s the first thing users see when they turn on their TVs, and it needs to serve four critical constituencies?consumers, content providers, retailers, and advertisers?so “if it doesn’t work for everyone,” she argues, “it works for no one.” TiVo added a new feature this year with the release of TiVo Ads on its homescreen experience. In this clip from her keynote at Streaming Media Connect 2026, Larsen discusses how TiVo Ads is designed to bring personalized monetization features into the mix while working to maintain a homescreen experience that feels as frictionless as possible.
