Vertical video is all the rage these days, from straight-to-vert microdrama to the AI-powered verticalization and clipping of legacy IP libraries. But how does vertical viewing really square with the three L’s of the traditional living-room CTV experience: landscape, longform, and lean-back? Roku’s Margret Schmidt and Hub Entertainment Research’s Shannon McKenzie acknowledge that it’s to some degree an opportunity still in search of a definitive use case in the transition from mobile and social to CTV, with a lingering gap between preferred modes of creation and consumption, as they explain in this lively discussion with Chris Pfaff Tech Media’s Chris Pfaff at Streaming Media Connect 2026.
