The Euphemism Treadmill

One of the weirder things about algorithmic media is that I will receive apology videos from people I’ve never even heard of simply because it’s media that has been engaged with beyond a certain threshold. It’s a genre; they seem real sad. I thought Bungie’s new video was going to be another entry in this Al-Qaeda Hostage genre, but at least I know what this one is about. Bungie’s corporate leadership sold them up the river, made impossible promises, and then actual human beings had to try to spin that candy floss into real products, all while getting chopped up like a boosted Audi. A lot of people mourned Destiny, as they were essentially told to by the company itself. But now it’s back! Kinda. Maybe?