Teenage Engineering’s CEO says it’ll stop making synths

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A black-and-grey rectangular device standing on its front edge on a wooden table. It has rows of buttons along the bottom half of the front face; the top half has a small LCD screen and several knobs. It’s an electronic musical instrument about half the size of a computer keyboard.

Teenage Engineering founder and CEO Jesper Kouthoofd told Highsnobiety that it plans to stop making synths. And yes, that includes the iconic OP-1, which put the company on the map. TE isn’t just a music gear maker; it’s also a sought-after design firm. It’s collaborated with Ikea, Nothing, and Playdate, among others. But almost everything the company makes itself – the OP-1, the OP-XY, EP-133, TP-7, et cetera – is music or audio-focused. Which makes the supposed decision to abandon the market all the more confusing.

Here’s the relevant quote from Highsnobiety:

Kouthoofd tells me that, as part of a reorganization last fall, he announced …

Read the full story at The Verge.

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