Aggregation, Personalization, and Other Ways to ?Own? Your OTT Subscribers

Partnering with ISPs and telcos to bundle and aggregate content has emerged as an essential strategy for combatting churn and hanging onto customers in the subscription OTT space, but to really “own” the subscriber takes personalizing the experience and other strategies for enhancing subscription value, as Women in Streaming Media Head of Allyship Deepali Narsiker and Philo Head of Product Marketing Steven Chang discuss with Chris Pfaff Tech Media Founder Chris Pfaff in this clip from Streaming Media Connect 2026.

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