What might be described as the “golden rule” or “Platonic ideal” of content discovery on CTV and OTT is “the right content, the right user, the right moment,” as Dataxis Principal Analyst Oph?lie Boucaud suggests in this clip from Streaming Media Connect, while Xperi VP & GM Content Discovery Chris Ambrozic offers AI-enhanced best practices for getting there and Hub Entertainment Research Principal Jon Giegengack discusses what gets platforms and services closest to achieving this goal.
