{"id":9726,"date":"2026-10-08T00:00:59","date_gmt":"2026-10-08T00:00:59","guid":{"rendered":"https:\/\/dev95.site\/why-fragrance-lovers-are-choosing-interesting-over-expensive\/"},"modified":"2026-10-08T00:00:59","modified_gmt":"2026-10-08T00:00:59","slug":"why-fragrance-lovers-are-choosing-interesting-over-expensive","status":"publish","type":"post","link":"https:\/\/dev95.site\/ar\/why-fragrance-lovers-are-choosing-interesting-over-expensive\/","title":{"rendered":"Why Fragrance Lovers Are Choosing Interesting Over Expensive"},"content":{"rendered":"<div id=\"dev95-3513992321\" class=\"dev95-- dev95-entity-placement\"><script async=\"async\" data-cfasync=\"false\" src=\"https:\/\/pl27862732.profitableratecpmnetwork.com\/2ad7a50e0bbc23ac6801d7b77c501463\/invoke.js\"><\/script>\r\n<div id=\"container-2ad7a50e0bbc23ac6801d7b77c501463\"><\/div><\/div><div id=\"dev95-2117900822\" class=\"dev95-before-content dev95-entity-placement\"><p style=\"text-align: center;\"><strong>Stop wasting time on dead links! \ud83d\uded1 This smart platform automatically detects your device and country to give you the exact best offer instantly. Check it out now 100% free! \ud83d\udc47<\/strong><br data-sfc-root=\"ep\" data-sfc-pl=\"|||[]\" data-complete=\"true\" data-copy-service-computed-style=\"font-family: Arial, sans-serif, &quot;Noto Color Emoji&quot;; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\" \/><a href=\"https:\/\/www.profitableratecpmnetwork.com\/pvhx5mbcc?key=ff7d362db3c20bc86fad685cc94f1fc4\">\ud83d\udd17 <strong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" aria-owns=\"action-menu-parent-container\" data-copy-service-computed-style=\"font-family: Arial, sans-serif, &quot;Noto Color Emoji&quot;; font-size: 16px; font-weight: 700; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">[Click here]<\/strong><\/a><\/p>\n<\/div><div>\n<p>If you\u2019ve been sniffing your way through department store counters lately and feeling like every bottle smells vaguely the same \u2014 vanilla, sugar, a whisper of something warm \u2014 you\u2019re not imagining it. The gourmand wave has saturated the shelves, and the people who make perfume for a living are quietly pivoting toward something stranger. What\u2019s coming next isn\u2019t about smelling polished. It\u2019s about smelling like you have a point of view.<\/p><div id=\"dev95-2490712711\" class=\"dev95- dev95-entity-placement\"><center>\r\n<script>\r\n  atOptions = {\r\n    'key' : '4ba6b6513c00e0ba76511f798ae56401',\r\n    'format' : 'iframe',\r\n    'height' : 50,\r\n    'width' : 320,\r\n    'params' : {}\r\n  };\r\n<\/script>\r\n<script src=\"https:\/\/www.highrevenueformat.com\/4ba6b6513c00e0ba76511f798ae56401\/invoke.js\"><\/script>\r\n\t<\/center><\/div>\n<p>Below, a walk through the shift: what\u2019s driving it, the notes leading the charge, and where the <a href=\"https:\/\/www.trendhunter.com\/trending\/cards\/why-the-fresh-green-scent-of-tomato-leaves-is-taking-over-fragrance-right-now?utm_source=mcc&amp;utm_medium=iacontcard&amp;utm_campaign=thtest&amp;utm_content=top&amp;cid=cmt_con_iacta-top_mcc-thtest\" target=\"_blank\" rel=\"noopener\">perfumers shaping this moment<\/a> say it goes from here.<\/p>\n<div id=\"starter\" class=\"mb1-wrapper\">\n<div id=\"mb1-static\" class=\"htlad-mb1\"><\/div>\n<div id=\"leader2-inline-static\" class=\"htlad-leader2\"><\/div>\n<\/p><\/div>\n<h2 id=\"the-pivot-away-from-pure-sweetness-is-already-underway\">The Pivot Away From Pure Sweetness Is Already Underway<\/h2>\n<p>Gourmand fragrances \u2014 perfumes built on edible, dessert-like notes \u2014 are still everywhere. But perfumer <strong>Alberto Morillas<\/strong> predicts the trend is moving toward something more complex. \u201cThese notes are quite simple,\u201d Morillas tells <a href=\"https:\/\/www.refinery29.com\/en-us\/fall-perfume-fragrance-trends-2026\" target=\"_blank\" rel=\"noopener\">Refinery 29<\/a>, \u201cbut a perfume with true depth features a slight bitterness to it.\u201d<\/p>\n<p>His shortlist for that bitterness: artichoke, herbs like thyme, grass such as vetiver and plants like cypriol. These aren\u2019t notes designed to make you smell delicious. They\u2019re designed to make you smell considered.<\/p>\n<h2 id=\"contrast-is-the-new-signature\">Contrast Is the New Signature<\/h2>\n<p>Once you accept that sweetness alone isn\u2019t the goal, the next move is tension. Consumers are increasingly drawn to fragrances that pair opposing ideas inside the same bottle \u2014 sweet plus smoky, green plus floral, earthy plus clean, savory plus sweet, mineral plus woody.<\/p>\n<p>The appeal isn\u2019t smelling conventionally beautiful. It\u2019s smelling memorable. A fragrance with contrast gives the nose something to work through, which is why these scents tend to linger in other people\u2019s memory the way a flat sugary one doesn\u2019t.<\/p>\n<h2 id=\"the-notes-doing-the-heavy-lifting-right-now\">The Notes Doing the Heavy Lifting Right Now<\/h2>\n<p>If you want to understand where perfumery is heading, look at the ingredients showing up again and again in the briefs:<\/p>\n<ul>\n<li>Tomato leaf<\/li>\n<li>Wet soil and petrichor<\/li>\n<li>Matcha<\/li>\n<li>Ink<\/li>\n<li>Smoke<\/li>\n<li>Salt<\/li>\n<li>Fig leaf<\/li>\n<li>Mushroom and other earthy notes<\/li>\n<li>Tea<\/li>\n<li>Herbs and vegetables<\/li>\n<\/ul>\n<p>Notice what\u2019s missing. There\u2019s no sugar, no caramel, no cotton candy. The list reads more like a walk through a damp garden than a trip to the bakery, and that\u2019s the point.<\/p>\n<h2 id=\"perfume-is-being-asked-to-transport-you-somewhere-specific\">Perfume Is Being Asked to Transport You Somewhere Specific<\/h2>\n<p>Beyond individual notes, there\u2019s a shift in what a fragrance is supposed to <em>do<\/em>. <strong>Jasmina Aganovic<\/strong>, founder of Future Society, tells <a href=\"https:\/\/www.newbeauty.com\/view\/summer-2026-fragrance-trends\" target=\"_blank\" rel=\"noopener\">New Beauty<\/a>: \u201cRather than smelling like a single ingredient or traditional fragrance family, people are increasingly drawn to fragrances that capture an ephemeral environment: clouds, fresh air after a storm, humidity-laden forests and more. There\u2019s a growing appetite for scents that transport you somewhere or make you feel immersed in a different place.\u201d<\/p>\n<p>That reframes the whole project. A perfume isn\u2019t a flavor profile anymore \u2014 it\u2019s a location. Air after a thunderstorm. A fogged-in forest floor. The job is atmosphere, not accessory.<\/p>\n<p><a href=\"https:\/\/www.usmagazine.com\/celebrity-news\/news\/honey-perfume-is-2026s-biggest-fragrance-trend-8-scents-to-try\/\" target=\"_blank\">Honey Perfume Is the Sweet Home Fragrance Trend Taking Over 2026<\/a><\/p>\n<h2 id=\"salt-is-the-breakout-note-bridging-old-and-new\">Salt Is the Breakout Note Bridging Old and New<\/h2>\n<p>One ingredient captures the shift better than any other: sea salt. It\u2019s familiar enough to feel wearable, strange enough to signal that you\u2019re paying attention. <strong>Mary Testa-Gough<\/strong>, associate vice president of product and fragrance development at Bath &amp; Body Works, tells <a href=\"https:\/\/www.purewow.com\/home\/salt-scent-trend\" target=\"_blank\" rel=\"noopener\">PureWow<\/a>: \u201cOver the last few years, we are seeing sea salt becoming a more fashion-forward fragrance trend. It creates a more faceted sensorial contrast.\u201d<\/p>\n<p>Her read on how it layers is a near-perfect map of where mainstream perfumery is drifting. Salt, she says, \u201cpairs beautifully with blue aquatic watery notes, musk, creamy vertical woods and amber, sandalwood, cedar, oud, solar florals such as orange blossom. When combined with tropical fruits such as mango, passionfruit [and] pineapple, sea salt amplifies the juiciness while adding a savory mineral quality that feels both unexpected and addictive.\u201d<\/p>\n<p>Translation: the sweet notes aren\u2019t disappearing. They\u2019re being roughed up on purpose.<\/p>\n<p><a href=\"https:\/\/www.usmagazine.com\/stylish\/pictures\/the-best-celebrity-perfumes-from-kylie-jenner-to-elizabeth-taylor\/\" target=\"_blank\">Kylie Jenner and More Top Celeb Scents: \u2018I Get So Many Compliments!\u2019<\/a><\/p>\n<h2 id=\"what-this-means-for-the-bottle-on-your-dresser\">What This Means for the Bottle on Your Dresser<\/h2>\n<p>Put the pieces together and t<a href=\"https:\/\/www.trendhunter.com\/trending\/cards\/why-the-fresh-green-scent-of-tomato-leaves-is-taking-over-fragrance-right-now?utm_source=mcc&amp;utm_medium=iacontcard&amp;utm_campaign=thtest&amp;utm_content=bottom&amp;cid=cmt_con_iacta-bttm_mcc-thtest\">he direction is clear<\/a>. Perfumery is edging away from flattery and toward distinction. The notes gaining ground \u2014 bitter herbs, wet earth, ink, smoke, salt \u2014 aren\u2019t trying to charm anyone on first sniff. They\u2019re trying to stick. If the last decade of fragrance rewarded the person who smelled richest, the next one looks like it will reward the person who smells most like themselves. Watch the launches rolling out through 2026, and expect fewer desserts, more weather.<\/p>\n<\/div>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_9726\" class=\"pvc_stats total_only  \" data-element-id=\"9726\" style=\"\"><i class=\"pvc-stats-icon large\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/i0.wp.com\/dev95.site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif?resize=16%2C16&#038;ssl=1\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n<div id=\"dev95-4060833844\" class=\"dev95-after-content dev95-entity-placement\"><p style=\"text-align: center;\"><strong>Finally, a link that actually works for your region and device! \ud83c\udf0d Get instant access to the top exclusive offers tailored just for you right now. Don&#8217;t miss out, click here! \ud83d\udc47<\/strong><br data-sfc-root=\"ep\" data-sfc-pl=\"|||[]\" data-complete=\"true\" data-copy-service-computed-style=\"font-family: Arial, sans-serif, &quot;Noto Color Emoji&quot;; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\" \/><a href=\"https:\/\/www.profitableratecpmnetwork.com\/uzeja8ahze?key=bc876be53d6ad0ff6370ab8ea030e479\"><strong>\ud83d\udd17 [Click here]<\/strong><\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve been sniffing your way through department store counters lately and feeling like every bottle smells vaguely the same \u2014 vanilla, sugar, a whisper of something warm \u2014 you\u2019re not imagining it. The gourmand wave has saturated the shelves,<\/p>\n<div class=\"hosteria-entry-more\"><a href=\"https:\/\/dev95.site\/ar\/why-fragrance-lovers-are-choosing-interesting-over-expensive\/\" class=\"no-underline font-light  group-hover:text-primary-800 dark:group-hover:text-primary-300 py-1\">Read more &gt;&gt;&gt;<\/a><\/div>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_9726\" class=\"pvc_stats total_only\" data-element-id=\"9726\" style=\"\"><i class=\"pvc-stats-icon large\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/dev95.site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=\"0\" \/><\/p>\n<div class=\"pvc_clear\"><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fp_fajr_begins":"","fp_fajr_iqamah":"","fp_dhuhr_begins":"","fp_dhuhr_iqamah":"","fp_asr_begins":"","fp_asr_iqamah":"","fp_maghrib_begins":"","fp_maghrib_iqamah":"","fp_isha_begins":"","fp_isha_iqamah":"","fp_midnight":"","fp_midnight_name":"","fp_sunrise":"","fp_single_prayer_begins_title":"","fp_single_prayer_iqamah_title":"","fp_prayer_times_for_today":"","fp_hijra_date":"","fp_fajr_name":"","fp_dhuhr_name":"","fp_asr_name":"","fp_maghrib_name":"","fp_isha_name":"","fp_sunrise_name":"","fp_currentDate":"","fp_current_time":"","fp_current_title":"","fp_current_location":"","fp_masjid_name":"","fp_prayer_title":"","fp_next_prayer_iqamah_time":"","fp_next_prayer_iqamah_title":"","fp_next_prayer_begins_time":"","fp_next_prayer_begins_title":"","fp_next_prayer_title":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[37],"tags":[],"class_list":["post-9726","post","type-post","status-publish","format-standard","hentry","category-posts"],"a3_pvc":{"activated":true,"total_views":0,"today_views":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Fragrance Lovers Are Choosing Interesting Over Expensive - Dev95<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev95.site\/ar\/why-fragrance-lovers-are-choosing-interesting-over-expensive\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Fragrance Lovers Are Choosing Interesting Over Expensive - Dev95\" \/>\n<meta property=\"og:description\" content=\"If you\u2019ve been sniffing your way through department store counters lately and feeling like every bottle smells vaguely the same \u2014 vanilla, sugar, a whisper of something warm \u2014 you\u2019re not imagining it. 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