{"id":5213,"date":"2026-09-24T12:30:00","date_gmt":"2026-09-24T12:30:00","guid":{"rendered":"https:\/\/dev95.site\/how-beauty-became-obsessed-with-bold-expressive-packaging\/"},"modified":"2026-09-24T12:30:00","modified_gmt":"2026-09-24T12:30:00","slug":"how-beauty-became-obsessed-with-bold-expressive-packaging","status":"publish","type":"post","link":"https:\/\/dev95.site\/ar\/how-beauty-became-obsessed-with-bold-expressive-packaging\/","title":{"rendered":"How Beauty Became Obsessed With Bold, Expressive Packaging"},"content":{"rendered":"<div id=\"dev95-2743766184\" class=\"dev95-- dev95-entity-placement\"><script async=\"async\" data-cfasync=\"false\" src=\"https:\/\/pl27862732.profitableratecpmnetwork.com\/2ad7a50e0bbc23ac6801d7b77c501463\/invoke.js\"><\/script>\r\n<div id=\"container-2ad7a50e0bbc23ac6801d7b77c501463\"><\/div><\/div><div id=\"dev95-3521546753\" class=\"dev95-before-content dev95-entity-placement\"><p style=\"text-align: center;\"><strong>Stop wasting time on dead links! \ud83d\uded1 This smart platform automatically detects your device and country to give you the exact best offer instantly. Check it out now 100% free! \ud83d\udc47<\/strong><br data-sfc-root=\"ep\" data-sfc-pl=\"|||[]\" data-complete=\"true\" data-copy-service-computed-style=\"font-family: Arial, sans-serif, &quot;Noto Color Emoji&quot;; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\" \/><a href=\"https:\/\/www.profitableratecpmnetwork.com\/pvhx5mbcc?key=ff7d362db3c20bc86fad685cc94f1fc4\">\ud83d\udd17 <strong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" aria-owns=\"action-menu-parent-container\" data-copy-service-computed-style=\"font-family: Arial, sans-serif, &quot;Noto Color Emoji&quot;; font-size: 16px; font-weight: 700; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">[Click here]<\/strong><\/a><\/p>\n<\/div><div>\n<p>In February 2022, as COVID-19 restrictions loosened and consumers itched to bring the life back into dark days, Byoma skin care gained immediate attention. Launching with a sleek, geometric, color-blocked design, the London-based brand immediately made a splash on social media, primarily targeting Gen Z.<\/p><div id=\"dev95-3053268967\" class=\"dev95- dev95-entity-placement\"><center>\r\n<script>\r\n  atOptions = {\r\n    'key' : '4ba6b6513c00e0ba76511f798ae56401',\r\n    'format' : 'iframe',\r\n    'height' : 50,\r\n    'width' : 320,\r\n    'params' : {}\r\n  };\r\n<\/script>\r\n<script src=\"https:\/\/www.highrevenueformat.com\/4ba6b6513c00e0ba76511f798ae56401\/invoke.js\"><\/script>\r\n\t<\/center><\/div>\n<p>According to the brand\u2019s launch agency, its release <a href=\"https:\/\/www.seengroup.com\/case-study\/byoma\/\">campaign<\/a> generated 58 press placements in four weeks, including 14 standalone features and 253 social mentions across Instagram, TikTok and YouTube, with a reach of more than 27 million users.<\/p>\n<p>Its social-first design was a stark contrast from the minimalist, muted packaging that had been dominating the industry in its millennial optimism days. Brands including N\u00e9cessaire, Ouai, Aesop and The Ordinary contributed to cohesive shelfies and quietly luxurious beauty counters. Even in the case of Drunk Elephant, which notably implemented bright color into its packaging in 2013, the pop functioned primarily as a point of differentiation and a playful accent, rather than an all-encompassing brand identity. It didn\u2019t reflect the emotional cue that vibrant packaging represents today.<\/p>\n<figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"675\" src=\"https:\/\/i0.wp.com\/fashionista.com\/.image\/NTg6MDAwMDAwMDAwODAwNDU3\/attachment-2.png?resize=626%2C675&#038;ssl=1\"><figcaption>\n<p>Photo: Courtesy of Byoma<\/p>\n<\/figcaption><\/figure>\n<p>\u201cWe were really at the height of the \u2018clean girl\u2019 aesthetic,\u201d 3E Beauty Consulting founder and beauty packaging consultant <a href=\"https:\/\/www.instagram.com\/allisonturquoise\/?hl=en\">Allison Kent-Gunn Garibay<\/a> tells Fashionista of that time. \u201cThat extended beyond beauty and fashion, into packaging as well. We saw a lot of minimalism, earth tones, simple typography and very restrained branding. There was almost this belief that in order for a beauty brand to feel elevated or premium, it needed to be visually quiet.\u201d<\/p>\n<p>Fast-forward to 2026, and packaging has gone bold. Recent reporting by <a href=\"https:\/\/www.mintel.com\/insights\/packaging\/the-future-of-beauty-packaging\/\">Mintel<\/a> shows that brands are embracing vibrant hues, tactile finishes and retro-inspired aesthetics that elevate the \u201cunboxing\u201d experience on social media. This includes brands targeting younger consumers, such as Evereden, and millennial- and Gen X-focused brands, too. Mintel <a href=\"https:\/\/store.mintel.com\/report\/us-bpc-packaging-trends-market-report\">found that<\/a>, \u201cMore than half of U.S. consumers pay close attention to the look and feel of makeup and fragrance products.\u201d<\/p>\n<p>\u201cThe current beauty boom has led to stronger innovations, and the idea that we all need to stand out more,\u201d explains Lena Park, co-founder and director of Los Angeles-based K-beauty brand <a href=\"https:\/\/go.shopmy.us\/p-88890924\">Mixik<\/a>. \u201cAttention is fleeting online and overwhelmed in stores, so brands need more ways to capture a consumer\u2019s eye.\u201d<\/p>\n<figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1002\" height=\"675\" src=\"https:\/\/i0.wp.com\/fashionista.com\/.image\/NTg6MDAwMDAwMDAwODAwNDU4\/mixik.jpg?resize=1002%2C675&#038;ssl=1\"><figcaption>\n<p>Photo: Courtesy of Mixik<\/p>\n<\/figcaption><\/figure>\n<p>Since launching her brand in 2024, Park has seen a shift in how products are presented online especially. \u201cThere\u2019s been a huge rise in colorful packaging and evolving forms,\u201d she says. \u201cSocial media and direct-to-consumer-first brands really needed to lead with grabbing attention, and this was probably the most economical way. Lately, there\u2019s been an explosion of rounded, curved and softer forms.\u201d<\/p>\n<p><a href=\"https:\/\/fashionista.com\/2026\/05\/marc-jacobs-beauty-relaunch-makeup-products-prices\">Marc Jacobs Beauty\u2019s 2026 relaunch<\/a> deeply reflects the current state of beauty packaging. After discontinuing its previous line in 2021, the brand \u2014 once synonymous with glossy black packaging and silver hardware \u2014 returned with maximalist, playful colors and three-dimensional designs. It was a hit on social media.<\/p>\n<p>\u201cI know some people will say packaging does not matter, but this brings me so much happiness and joy when I\u2019m doing my makeup,\u201d TikToker Maddie Evans <a href=\"https:\/\/www.tiktok.com\/@maddiepeed\/video\/7665420717298633991\">said<\/a> of the brand\u2019s <a href=\"https:\/\/go.shopmy.us\/p-88891148\">Joystick Buildable Cream Blush Stick<\/a> to her 115K followers.<\/p>\n<p>Smashbox also chose to embrace more color in 2026: The brand swapped all of its metallic primer tubes to different colors, modernizing the visual direction overall to \u201cstand out and evoke emotion,\u201d says Jill Tomandl, vice president of global product development and innovation, Est\u00e9e Lauder Companies, West Coast Brands. \u201cIt\u2019s important for packaging to attract the consumer with a visually impactful design and help tell the story across social media, online and in stores.\u201d<\/p>\n<p>In a rare move, Korean beauty packaging is evolving, too. While K-beauty has historically been known for immersive, sensorial formulas and playful marketing, its packaging has traditionally stuck to a \u201cclinical, minimal, similar aesthetic,\u201d says Sora Lee, CEO and co-founder of <a href=\"https:\/\/go.shopmy.us\/p-88891331\">Jiyu<\/a>, who adds that \u201cbrands often don\u2019t feel empowered to make bold choices, so they go the safe route. Korea leans more conformist, though that\u2019s still evolving.\u201d<\/p>\n<figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"675\" height=\"675\" src=\"https:\/\/i0.wp.com\/fashionista.com\/.image\/NTg6MDAwMDAwMDAwODAwNDU5\/glow-up-bundle-boxes.jpg?resize=675%2C675&#038;ssl=1\"><figcaption>\n<p>Photo: Courtesy of Jiyu<\/p>\n<\/figcaption><\/figure>\n<p>\u201cPeople are tired of products that all blur together,\u201d Lee continues. \u201cThey want to grab something, know what it\u2019s for, and actually feel something for the brand. Color is how a brand shows its personality before anyone reads a single ingredient.\u201d<\/p>\n<p>Park notes that this new wave (as evidenced by modern Korean beauty and fragrance brand Keyth, for example), is \u201csupported by quickly evolving manufacturers in Korea and China who\u2019re able to offer a larger variety in types of packaging.\u201d<\/p>\n<p>\u201cIt\u2019s interesting that some of the most compelling examples of expressive packaging I\u2019ve seen recently are brands [from] outside the U.S.,\u201d Kent-Gunn Garibay says. She points to the fully aluminum packaging of Mexico City-based <a href=\"https:\/\/go.shopmy.us\/p-88891700\">Aora Makeup<\/a>, and also acknowledges Philippines-based Issy Cosmetics and Sunnies Face for their industrial design.<\/p>\n<figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"477\" height=\"675\" src=\"https:\/\/i0.wp.com\/fashionista.com\/.image\/NTg6MDAwMDAwMDAwODAwNDYw\/mix_v3_4.jpg?resize=477%2C675&#038;ssl=1\"><figcaption>\n<p>Photo: Courtesy of Aora Makeup<\/p>\n<\/figcaption><\/figure>\n<p>Alongside the need for differentiation in a crowded market, social media has clearly pushed brands to evolve their packaging even more. \u201cPackaging isn\u2019t just sitting on a retail shelf anymore. It\u2019s being photographed, filmed, reviewed and shared across social media,\u201d Kent-Gunn Garibay explains. \u201cFor many consumers, the packaging is actually their first impression of a product, so it has become an extension of the brand\u2019s marketing strategy.\u201d<\/p>\n<p>That said, consumer expectations are higher than ever, and aesthetics shouldn\u2019t come at the expense of functionality. \u201cThe best packaging solves problems,\u201d the expert continues. \u201cIt protects the formula, dispenses consistently, minimizes product waste and creates a memorable experience for the consumer. A package can be beautiful, but it also has to be manufacturable, scalable, compatible with the formula and deliver a great experience from the first use to the last.\u201d<\/p>\n<p>Tolmandl agrees, praising Too Faced for its <a href=\"https:\/\/go.shopmy.us\/p-88891912\">Peach Perfector Loose Powder<\/a>, which features a roller ball that looks like a peach pit while dispensing the right amount of product mess-free. She also recognizes the Peach Shadow Palette, designed with a cushiony lid that evokes the softness of a peach and the eye-shadow formulas inside.<\/p>\n<figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"675\" height=\"675\" src=\"https:\/\/i0.wp.com\/fashionista.com\/.image\/NTg6MDAwMDAwMDAwODAwNDYx\/too-faced-peach.jpg?resize=675%2C675&#038;ssl=1\"><figcaption>\n<p>Photo: Courtesy of Too Faced<\/p>\n<\/figcaption><\/figure>\n<p>Ultimately, the experts agree branding will continue to evolve and cycle in and out of trends. But as Park points out, one thing will hold true moving forward: \u201cAny strong brand leaving a lasting cultural moment must evoke an emotional attachment or resonance with customers.\u201d<\/p>\n<p><em>Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.<\/em><\/p>\n<\/div>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_5213\" class=\"pvc_stats total_only  \" data-element-id=\"5213\" style=\"\"><i class=\"pvc-stats-icon large\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/i0.wp.com\/dev95.site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif?resize=16%2C16&#038;ssl=1\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n<div id=\"dev95-1768940353\" class=\"dev95-after-content dev95-entity-placement\"><p style=\"text-align: center;\"><strong>Finally, a link that actually works for your region and device! \ud83c\udf0d Get instant access to the top exclusive offers tailored just for you right now. Don&#8217;t miss out, click here! \ud83d\udc47<\/strong><br data-sfc-root=\"ep\" data-sfc-pl=\"|||[]\" data-complete=\"true\" data-copy-service-computed-style=\"font-family: Arial, sans-serif, &quot;Noto Color Emoji&quot;; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\" \/><a href=\"https:\/\/www.profitableratecpmnetwork.com\/uzeja8ahze?key=bc876be53d6ad0ff6370ab8ea030e479\"><strong>\ud83d\udd17 [Click here]<\/strong><\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In February 2022, as COVID-19 restrictions loosened and consumers itched to bring the life back into dark days, Byoma skin care gained immediate attention. Launching with a sleek, geometric, color-blocked design, the London-based brand immediately made a splash on social<\/p>\n<div class=\"hosteria-entry-more\"><a href=\"https:\/\/dev95.site\/ar\/how-beauty-became-obsessed-with-bold-expressive-packaging\/\" class=\"no-underline font-light  group-hover:text-primary-800 dark:group-hover:text-primary-300 py-1\">Read more &gt;&gt;&gt;<\/a><\/div>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_5213\" class=\"pvc_stats total_only\" data-element-id=\"5213\" style=\"\"><i class=\"pvc-stats-icon large\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/dev95.site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=\"0\" \/><\/p>\n<div class=\"pvc_clear\"><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fp_fajr_begins":"","fp_fajr_iqamah":"","fp_dhuhr_begins":"","fp_dhuhr_iqamah":"","fp_asr_begins":"","fp_asr_iqamah":"","fp_maghrib_begins":"","fp_maghrib_iqamah":"","fp_isha_begins":"","fp_isha_iqamah":"","fp_midnight":"","fp_midnight_name":"","fp_sunrise":"","fp_single_prayer_begins_title":"","fp_single_prayer_iqamah_title":"","fp_prayer_times_for_today":"","fp_hijra_date":"","fp_fajr_name":"","fp_dhuhr_name":"","fp_asr_name":"","fp_maghrib_name":"","fp_isha_name":"","fp_sunrise_name":"","fp_currentDate":"","fp_current_time":"","fp_current_title":"","fp_current_location":"","fp_masjid_name":"","fp_prayer_title":"","fp_next_prayer_iqamah_time":"","fp_next_prayer_iqamah_title":"","fp_next_prayer_begins_time":"","fp_next_prayer_begins_title":"","fp_next_prayer_title":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[37],"tags":[],"class_list":["post-5213","post","type-post","status-publish","format-standard","hentry","category-posts"],"a3_pvc":{"activated":true,"total_views":10,"today_views":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Beauty Became Obsessed With Bold, Expressive Packaging - Dev95<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev95.site\/ar\/how-beauty-became-obsessed-with-bold-expressive-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Beauty Became Obsessed With Bold, Expressive Packaging - Dev95\" \/>\n<meta property=\"og:description\" content=\"In February 2022, as COVID-19 restrictions loosened and consumers itched to bring the life back into dark days, Byoma skin care gained immediate attention. 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