{"id":3068,"date":"2026-09-18T14:31:32","date_gmt":"2026-09-18T14:31:32","guid":{"rendered":"https:\/\/dev95.site\/nicole-alexander-shares-5-siren-betty-projects-full-of-personality\/"},"modified":"2026-09-18T14:31:32","modified_gmt":"2026-09-18T14:31:32","slug":"nicole-alexander-shares-5-siren-betty-projects-full-of-personality","status":"publish","type":"post","link":"https:\/\/dev95.site\/ar\/nicole-alexander-shares-5-siren-betty-projects-full-of-personality\/","title":{"rendered":"Nicole Alexander Shares 5 Siren Betty Projects Full of Personality"},"content":{"rendered":"<div id=\"dev95-841476847\" class=\"dev95-- dev95-entity-placement\"><script async=\"async\" data-cfasync=\"false\" src=\"https:\/\/pl27862732.profitableratecpmnetwork.com\/2ad7a50e0bbc23ac6801d7b77c501463\/invoke.js\"><\/script>\r\n<div id=\"container-2ad7a50e0bbc23ac6801d7b77c501463\"><\/div><\/div><div>\n<p><a href=\"https:\/\/design-milk.com\/nicole-alexander-siren-betty-friday-five\/dimmi-dimmi-photo-by-kevin-e-white\/\" data-wpel-link=\"internal\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/design-milk.com\/images\/2026\/09\/Dimmi-Dimmi-Photo-by-Kevin-E.-White.jpg?w=1280&#038;ssl=1\" alt=\"Nicole Alexander Shares 5 Siren Betty Projects Full of Personality\"><\/a><\/p>\n<p>\t\t\t\t\t\t\t\t\t<!-- show featured not foound --><\/p>\n<p>Nicole Alexander was surrounded by design from an early age, and it shaped her own perspective years later. \u201cMy parents certainly had the earliest influence on me,\u201d she says. \u201cI grew up going to estate sales and auctions with them. The house was always filled with amazing finds.\u201d<\/p>\n<p>Alexander was interested in creative pursuits, from art therapy to dance\u2014but before turning her focus to interiors, she created Mr. Lulu, her own fashion line. She sewed one-of-a-kind pieces using vintage and repurposed materials. Later, she built custom furniture, an endeavor that continues to inform her understanding of craftsmanship and materiality.<\/p><div id=\"dev95-1565217815\" class=\"dev95- dev95-entity-placement\"><center>\r\n<script>\r\n  atOptions = {\r\n    'key' : '4ba6b6513c00e0ba76511f798ae56401',\r\n    'format' : 'iframe',\r\n    'height' : 50,\r\n    'width' : 320,\r\n    'params' : {}\r\n  };\r\n<\/script>\r\n<script src=\"https:\/\/www.highrevenueformat.com\/4ba6b6513c00e0ba76511f798ae56401\/invoke.js\"><\/script>\r\n\t<\/center><\/div>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-608857\" src=\"https:\/\/i0.wp.com\/design-milk.com\/images\/2026\/09\/Nicole-Alexander-portrait-800x1200.jpg?resize=400%2C598&#038;ssl=1\" alt=\"Woman with short, tousled hair stands against a tiled wall, arms crossed, wearing a buttoned shirt and earrings, smiling at the camera\u2014a style reminiscent of Nicole Alexander\u2019s confident poise.\" width=\"400\" height=\"598\"><\/p>\n<p>In 2006, Alexander founded her Chicago-based studio, <a href=\"https:\/\/www.sirenbetty.com\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Siren Betty<\/a>. The multidisciplinary practice is known for an imaginative approach to hospitality and commercial environments. Her portfolio includes Michelin-rated restaurants, hotels, and adaptive reuse projects, each designed to respond to both a client\u2019s vision and the guest experience.<\/p>\n<p><strong>Today, Nicole Alexander joins us for <a href=\"https:\/\/design-milk.com\/column\/friday-five\/\" data-wpel-link=\"internal\">Friday Five<\/a>! <\/strong>Below, she highlights five Siren Betty projects.<\/p>\n<h2>5 Siren Betty Design Projects<\/h2>\n<div id=\"attachment_608851\" class=\"wp-caption alignnone\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-608851\" src=\"https:\/\/i0.wp.com\/design-milk.com\/images\/2026\/09\/Layla-Ringos-Courtesy-of-Layla-Ringos-800x534.jpg?resize=800%2C534&#038;ssl=1\" alt=\"Modern cafe with large windows, indoor plants, lounge chairs, and people working on laptops; natural sunlight fills the space\u2014a signature touch reminiscent of Nicole Alexander\u2019s design sensibility and Siren Betty\u2019s contemporary flair.\" width=\"800\" height=\"534\" srcset=\"https:\/\/design-milk.com\/images\/2026\/09\/Layla-Ringos-Courtesy-of-Layla-Ringos-800x534.jpg 800w, https:\/\/design-milk.com\/images\/2026\/09\/Layla-Ringos-Courtesy-of-Layla-Ringos-1500x1001.jpg 1500w, https:\/\/design-milk.com\/images\/2026\/09\/Layla-Ringos-Courtesy-of-Layla-Ringos-768x513.jpg 768w, https:\/\/design-milk.com\/images\/2026\/09\/Layla-Ringos-Courtesy-of-Layla-Ringos-1536x1025.jpg 1536w, https:\/\/design-milk.com\/images\/2026\/09\/Layla-Ringos-Courtesy-of-Layla-Ringos.jpg 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/p>\n<p class=\"wp-caption-text\">Photography courtesy of Layla &amp; Ringo\u2019s<\/p>\n<\/div>\n<h3>1. Layla &amp; Ringo\u2019s<\/h3>\n<p><span style=\"letter-spacing: 0.13px;\">Although it\u2019s part of a larger multi-concept space with a bar and restaurant,\u00a0<\/span><a style=\"letter-spacing: 0.13px;\" href=\"https:\/\/www.layla-ringos.com\/\" target=\"_blank\" rel=\"noopener external noreferrer\" data-wpel-link=\"external\">Layla &amp; Ringo\u2019s<\/a><span style=\"letter-spacing: 0.13px;\"> in Chicago is ultimately a neighborhood coffee shop\u2014which inevitably means people will<\/span> be settling in with their laptops. Instead of discouraging that with uncomfortable seating and purposefully low tables, we wanted to make it work for remote workers. We gave them lots of natural light, comfortable chairs and sofas, counter heights that work for sitting or standing, and even a row of phone booth-inspired nooks for taking calls.<\/p>\n<p>Our biggest priority was making sure the space could evolve throughout the day. It can be a quick coffee stop in the morning, a place to work or have lunch in the afternoon, and somewhere to grab a snack or meet a friend later on. We wanted it to feel comfortable enough that you don\u2019t <em>need<\/em> a reason to be there.<\/p>\n<div id=\"attachment_608852\" class=\"wp-caption alignnone\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-608852\" src=\"https:\/\/i0.wp.com\/design-milk.com\/images\/2026\/09\/Dimmi-Dimmi-Photo-by-Kevin-E.-White-800x534.jpg?resize=800%2C534&#038;ssl=1\" alt=\"A restaurant dining area designed by Nicole Alexander of Siren Betty features pink chairs, set tables, teal barstools, a decorative chandelier, and art on red paneled walls. Large windows let in natural light.\" width=\"800\" height=\"534\" srcset=\"https:\/\/design-milk.com\/images\/2026\/09\/Dimmi-Dimmi-Photo-by-Kevin-E.-White-800x534.jpg 800w, https:\/\/design-milk.com\/images\/2026\/09\/Dimmi-Dimmi-Photo-by-Kevin-E.-White-768x512.jpg 768w, https:\/\/design-milk.com\/images\/2026\/09\/Dimmi-Dimmi-Photo-by-Kevin-E.-White.jpg 1024w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/p>\n<p class=\"wp-caption-text\">Photography by Kevin E. White<\/p>\n<\/div>\n<h3>2. Dimmi Dimmi<\/h3>\n<p>With <a href=\"https:\/\/www.dimmidimmiitalian.com\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Dimmi Dimmi<\/a>, we really wanted to capture that feeling of the classic Italian-American restaurant you might remember from growing up\u2014or wish you had growing up. We wanted to create somewhere that feels familiar the minute you walk in, where you can settle into a booth, order a plate of pasta and a cocktail, and stay awhile.<\/p>\n<p>We leaned into some of those nostalgic cues: checkerboard floors, deep red leather, warm woods, and vintage-inspired lighting. Whimsical details, soft florals, and playful hardware keep it from feeling too literal or like a recreation of another era.<\/p>\n<p>For me, the magic is really in the layering. We commissioned art and also thrifted pieces. It\u2019s about creating a space with enough character and personality that, hopefully, you feel like you\u2019ve been visiting for years.<\/p>\n<div id=\"attachment_608853\" class=\"wp-caption alignnone\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-608853\" src=\"https:\/\/i0.wp.com\/design-milk.com\/images\/2026\/09\/Hoffman-House-Photo-by-Ryan-McDonald-800x533.jpg?resize=800%2C533&#038;ssl=1\" alt=\"Modern living room with wood slat walls, gray sectional sofa, blue rug, framed posters, and side tables with decor\u2014an inviting space reminiscent of Nicole Alexander\u2019s Siren Betty aesthetic. Natural light comes through curtains on the right.\" width=\"800\" height=\"533\" srcset=\"https:\/\/design-milk.com\/images\/2026\/09\/Hoffman-House-Photo-by-Ryan-McDonald-800x533.jpg 800w, https:\/\/design-milk.com\/images\/2026\/09\/Hoffman-House-Photo-by-Ryan-McDonald-1500x1000.jpg 1500w, https:\/\/design-milk.com\/images\/2026\/09\/Hoffman-House-Photo-by-Ryan-McDonald-768x512.jpg 768w, https:\/\/design-milk.com\/images\/2026\/09\/Hoffman-House-Photo-by-Ryan-McDonald-1536x1024.jpg 1536w, https:\/\/design-milk.com\/images\/2026\/09\/Hoffman-House-Photo-by-Ryan-McDonald.jpg 1920w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/p>\n<p class=\"wp-caption-text\">Photography by Ryan McDonald<\/p>\n<\/div>\n<h3>3. Hoffman House<\/h3>\n<p>At Siren Betty, we are selective about residential interior design projects\u2014they have to be a good fit. A commercial client we love asked for our help with their home, so of course we weren\u2019t going to say no. It really was a dream client because they were so up for anything! And it was fun to use pieces and fixtures that wouldn\u2019t work in a hospitality space, like a glass and marble pedestal sink, which would get chipped on day one in a restaurant bathroom. But it\u2019s not a problem in the powder room of a single-family home with four other bathrooms. The project was a blast, so we\u2019ve been dipping our toes into more residential projects lately.<\/p>\n<div id=\"attachment_608854\" class=\"wp-caption alignnone\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-608854\" src=\"https:\/\/i0.wp.com\/design-milk.com\/images\/2026\/09\/El-Che-Photo-by-Wade-Hall-800x486.jpg?resize=800%2C486&#038;ssl=1\" alt=\"A modern restaurant interior designed by Nicole Alexander of Siren Betty, featuring dark wood tables, leather benches, lit candles, and three large abstract mountain paintings on the wall.\" width=\"800\" height=\"486\" srcset=\"https:\/\/design-milk.com\/images\/2026\/09\/El-Che-Photo-by-Wade-Hall-800x486.jpg 800w, https:\/\/design-milk.com\/images\/2026\/09\/El-Che-Photo-by-Wade-Hall-1500x911.jpg 1500w, https:\/\/design-milk.com\/images\/2026\/09\/El-Che-Photo-by-Wade-Hall-768x467.jpg 768w, https:\/\/design-milk.com\/images\/2026\/09\/El-Che-Photo-by-Wade-Hall-1536x933.jpg 1536w, https:\/\/design-milk.com\/images\/2026\/09\/El-Che-Photo-by-Wade-Hall.jpg 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/p>\n<p class=\"wp-caption-text\">Photography by Wade Hall<\/p>\n<\/div>\n<h3>4. El Che Steakhouse + Bar<\/h3>\n<p>Chef and owner John Manion is one of our favorite people\u2014I\u2019ve known him since my bartending days. We worked with him to design his restaurant <a href=\"https:\/\/www.braserochicago.com\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Brasero<\/a>. When <a href=\"https:\/\/www.elchechicago.com\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">El Che<\/a> (the crown jewel of his operation) needed updating, he brought us on. The focus there is all about live-fire cooking, so we incorporated lots of reflective finishes throughout the dining room\u2014from oversized mirrors to subtle metallic light fixtures. So even though the space is dark and moody and sexy, you get these little flashes of excitement and activity when the cooking fires spark and the light echoes around the various shiny surfaces. It\u2019s like magic.<\/p>\n<div id=\"attachment_608856\" class=\"wp-caption alignnone\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-608856\" src=\"https:\/\/i0.wp.com\/design-milk.com\/images\/2026\/09\/Double-Fun-Siren-Betty-Design-photos-by-Garrett-Sweet-1-800x532.jpg?resize=800%2C532&#038;ssl=1\" alt=\"Empty bar with green stools, high tables, and a long counter. Ambient lighting and candles create a warm atmosphere\u2014a signature touch by Nicole Alexander. Bottles and fruit are visible behind the bar, adding to Siren Betty\u2019s inviting aesthetic.\" width=\"800\" height=\"532\" srcset=\"https:\/\/design-milk.com\/images\/2026\/09\/Double-Fun-Siren-Betty-Design-photos-by-Garrett-Sweet-1-800x532.jpg 800w, https:\/\/design-milk.com\/images\/2026\/09\/Double-Fun-Siren-Betty-Design-photos-by-Garrett-Sweet-1-1500x998.jpg 1500w, https:\/\/design-milk.com\/images\/2026\/09\/Double-Fun-Siren-Betty-Design-photos-by-Garrett-Sweet-1-768x511.jpg 768w, https:\/\/design-milk.com\/images\/2026\/09\/Double-Fun-Siren-Betty-Design-photos-by-Garrett-Sweet-1-1536x1022.jpg 1536w, https:\/\/design-milk.com\/images\/2026\/09\/Double-Fun-Siren-Betty-Design-photos-by-Garrett-Sweet-1.jpg 1623w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/p>\n<p class=\"wp-caption-text\">Photography by Garrett Sweet<\/p>\n<\/div>\n<h3>5. Double Fun<\/h3>\n<p>This is a great example of a project evolution that I simply love. This location was a deeply unattractive retail bank: a millennial gray color palette, honey wood paneling, and school-bus-yellow accent walls (you get it). Now, as a bar in Chicago\u2019s Gold Coast, <a href=\"https:\/\/www.doublefunchicago.com\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Double Fun<\/a> really feels like it has history. We used rich wood, warm lighting, and tactile materials to give the space that sense of nostalgia and character. The curved bar became a real focal point, and we added custom millwork, banquettes, and arched niches for architectural interest. We also thought a lot about the experience of moving through the space. You want to feel invited in from the street, and then as you move farther into the bar, you start discovering all these little details and places to settle in. For us, that balance between character and approachability is what makes a hospitality space really work.<\/p>\n<\/div>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_3068\" class=\"pvc_stats total_only\" data-element-id=\"3068\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewbox=\"0 0 502 315\" preserveaspectratio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 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<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/i0.wp.com\/dev95.site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif?resize=16%2C16&#038;ssl=1\" border=\"0\" \/><\/p>\n<div class=\"pvc_clear\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Nicole Alexander was surrounded by design from an early age, and it shaped her own perspective years later. \u201cMy parents certainly had the earliest influence on me,\u201d she says. \u201cI grew up going to estate sales and auctions with them.<\/p>\n<div class=\"hosteria-entry-more\"><a href=\"https:\/\/dev95.site\/ar\/nicole-alexander-shares-5-siren-betty-projects-full-of-personality\/\" class=\"no-underline font-light  group-hover:text-primary-800 dark:group-hover:text-primary-300 py-1\">Read more &gt;&gt;&gt;<\/a><\/div>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_3068\" class=\"pvc_stats total_only\" data-element-id=\"3068\" style=\"\"><i 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-147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 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