{"id":2865,"date":"2021-02-05T02:54:35","date_gmt":"2021-02-05T02:54:35","guid":{"rendered":"https:\/\/dev95.site\/big-fail-for-publishers-just-92-per-household-spent-on-rec-reading-in-2019-and-even-that-may-decline-long-term\/"},"modified":"2021-02-05T02:54:35","modified_gmt":"2021-02-05T02:54:35","slug":"big-fail-for-publishers-just-92-per-household-spent-on-rec-reading-in-2019-and-even-that-may-decline-long-term","status":"publish","type":"post","link":"https:\/\/dev95.site\/ar\/big-fail-for-publishers-just-92-per-household-spent-on-rec-reading-in-2019-and-even-that-may-decline-long-term\/","title":{"rendered":"Big Fail for publishers? Just $92 per household spent on rec reading in 2019\u2014and even that may decline long term"},"content":{"rendered":"<div id=\"dev95-3875068003\" class=\"dev95-- dev95-entity-placement\"><script async=\"async\" data-cfasync=\"false\" src=\"https:\/\/pl27862732.profitableratecpmnetwork.com\/2ad7a50e0bbc23ac6801d7b77c501463\/invoke.js\"><\/script>\r\n<div id=\"container-2ad7a50e0bbc23ac6801d7b77c501463\"><\/div><\/div><div>\n<p class=\"has-drop-cap wp-block-paragraph\">Much of the loudest buzz within the book business is of <a href=\"https:\/\/www.nytimes.com\/2020\/11\/25\/books\/simon-schuster-penguin-random-house.html\">Random House\u2019s plan to swallow Simon &amp; Schuster<\/a>. <\/p>\n<p class=\"wp-block-paragraph\">S&amp;S among other advantages could enjoy more outlets for its books. But such a vision still reeks of \u201cshuffling chairs on the Titanic.\u201d <\/p><div id=\"dev95-202131668\" class=\"dev95- dev95-entity-placement\"><center>\r\n<script>\r\n  atOptions = {\r\n    'key' : '4ba6b6513c00e0ba76511f798ae56401',\r\n    'format' : 'iframe',\r\n    'height' : 50,\r\n    'width' : 320,\r\n    'params' : {}\r\n  };\r\n<\/script>\r\n<script src=\"https:\/\/www.highrevenueformat.com\/4ba6b6513c00e0ba76511f798ae56401\/invoke.js\"><\/script>\r\n\t<\/center><\/div>\n<p class=\"wp-block-paragraph\">Merger or no merger, and regardless of Random House\u2019s profits, the industry as a whole is a dismal underperformer, as shown by pre-Covid numbers from the <a href=\"http:\/\/bls.gov\/\">U.S. Bureau of Labor Statistics<\/a>\u2014covering publishers of all kinds, large and small.<\/p>\n<p class=\"wp-block-paragraph\">Americans in 2019 were spending 33 times more on big-screen TVs, Netflix, and other nontext diversions than on books <em>and other forms of recreational reading<\/em>. <\/p>\n<p class=\"wp-block-paragraph\">Many U.S. publishers have enjoyed a <a href=\"https:\/\/www.publishersweekly.com\/pw\/by-topic\/industry-news\/bookselling\/article\/85256-print-unit-sales-rose-8-2-in-2020.html\">bump in book sales<\/a> during the pandemic (especially to <a href=\"https:\/\/teleread.org\/2021\/01\/12\/are-publishers-leaving-billions-on-the-table-by-fixating-on-well-heeled-readers\/\">well-off households locked up at home and interested in home-schooling children<\/a>). But reading-related expenditures, in fact, might on the way down or at least end up flat for too long if we extrapolate long-term from some BLS numbers.<\/p>\n<p class=\"wp-block-paragraph\">Yes, \u201cTiger King,\u201d football, and the like are more alluring and more in-your-face to the population at large than is text. Still, the book business\u2019s numbers stink even when we acknowledge the ratio between slack-jawed nonreaders and bright-eyed lit majors or even bestseller fans.<\/p>\n<p class=\"wp-block-paragraph\">For <a href=\"https:\/\/www.bls.gov\/cex\/csxgloss.htm\">recreational reading of all kinds<\/a>, pre-Covid expenditures per household <a href=\"https:\/\/www.bls.gov\/opub\/reports\/consumer-expenditures\/2019\/home.htm\">fell from $118 in 2016 to $92 in 2019<\/a>. The $92 excludes, say, textbooks but encompasses nonbook reading of all types, so the statistic for books is likely to be noticeably lesss. The just-mentioned $92 would be a speck of the $3,090 devoted to other forms of entertainment in 2019. Nontext entertainment in 2019 fell slightly from 2018 but actually <em>increased<\/em> from 2016\u2019s $2,913 to the $3,090.<\/p>\n<p class=\"wp-block-paragraph\">So what percentage was the $92\u2014the amount spent on recreational reading\u2014of a total of $63,036 household expenditures in 2019? Would you believe, a mere .146 percent of the expenditures compared to 4.905 percent lavished on entertainment. Even tobacco and smoking supplies could claim .579 percent\u2014several times the percentage spent on recreational reading\u2014despite all the warnings on cigarette packages.<\/p>\n<p class=\"wp-block-paragraph\">While publishing will never enjoy the full revenue potential of many other industries, I believe it deserve a big fat F in the marketing department and related ones.<\/p>\n<p class=\"wp-block-paragraph\">Old habits, such downplaying electronic books in some cases because of the existing paper-oriented infrastructure, can be costly. So can onerous digital rights management, as opposed to watermarking or even the absence of any \u201cprotection\u201d at all. <\/p>\n<p class=\"wp-block-paragraph\">And oh how the industry is hobbling itself by using DRM to block many books from being usable with text-to-speech technology. Imagine what text to speech could mean in terms of expanding the reading time for many readers who could multi-task while, say, performing household chores. A market would still exist for audiobooks with skilled narrators.<\/p>\n<p class=\"wp-block-paragraph\">I could go on and on about the changes the industry needs, both during and after the pandemic. Some are already happening, as shown by sales increases at large retail outlets such as Walmart and Costco\u2014see <a href=\"https:\/\/thefutureofpublishing.com\/2021\/01\/covid-19-and-book-publishing-impacts-and-insights-for-2021\/\">COVID-19 and Book Publishing: Impacts and Insights for 2021,<\/a> a comprehensive report by <a href=\"https:\/\/www.syntopical.com\/about\">Cliff Guren<\/a>, <a href=\"https:\/\/thefutureofpublishing.com\/about-thad\/\">Thad McIlroy<\/a> and <a href=\"https:\/\/www.sksadvisors.com\/team\">Steve Sieck<\/a>, covering this and many other details. <\/p>\n<p class=\"wp-block-paragraph\">Thinking more strategically, the industry need to care more about marketing beyond the elite. \u201cI feel there\u2019s a major study to be done on this issue,\u201d Thad emailed me last month. \u201cThe book publishing industry largely sells to the same well-heeled audience, year after year. The audience increases slightly as additional literate graduates enter the reading world\u2014then declines with the deaths of the heavy-reading seniors.\u201d Paraphrasing BLS information, the report said: \u201cThe top 10% of earners spent nearly 8\u00bd times more on reading than the bottom 10%.\u201d<\/p>\n<p class=\"wp-block-paragraph\">As I see it, we should regard libraries as key to increasing the number of readers. Yes, book expenditures are just a tiny fraction of household expenditures in the U.S. and probably in Canada and elsewhere, but regardless, consumers can be ultra-sensitive to prices. One partial solution would be <a href=\"https:\/\/www.inquirer.com\/opinion\/commentary\/public-libraries-funding-national-endowment-e-books-20200124.html\">national digital library systems<\/a> in effect expanding the universe of readers and increasing sales volume rather than replicating the fixation of so many publishers on price per book sold. Digital library catalogues could include \u201cbuying links\u201d not just to digital online bookstores but also stores near consumers who wanted to get books faster or keep them permanently. Certainly libraries can be a major source of book discovery, if we go by statistics from <a href=\"https:\/\/www.booknetcanada.ca\/\">BookNet Canada<\/a> in 2015:<\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https:\/\/i0.wp.com\/teleread.org\/wp-content\/uploads\/2021\/02\/howpeoplegetbooksfrom-bnc-2015.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" data-attachment-id=\"170010\" data-permalink=\"https:\/\/teleread.org\/howpeoplegetbooksfrom-bnc-2015\/\" data-orig-file=\"https:\/\/teleread.org\/wp-content\/uploads\/2021\/02\/howpeoplegetbooksfrom-bnc-2015.jpg\" data-orig-size=\"1370,636\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"howpeoplegetbooksfrom-bnc-2015\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/teleread.org\/wp-content\/uploads\/2021\/02\/howpeoplegetbooksfrom-bnc-2015.jpg?w=616\" src=\"https:\/\/i0.wp.com\/teleread.org\/wp-content\/uploads\/2021\/02\/howpeoplegetbooksfrom-bnc-2015.jpg?resize=1024%2C475&#038;ssl=1\" alt=\"\" class=\"wp-image-170010\" srcset=\"https:\/\/teleread.org\/wp-content\/uploads\/2021\/02\/howpeoplegetbooksfrom-bnc-2015.jpg?w=1024 1024w, https:\/\/teleread.org\/wp-content\/uploads\/2021\/02\/howpeoplegetbooksfrom-bnc-2015.jpg?w=150 150w, https:\/\/teleread.org\/wp-content\/uploads\/2021\/02\/howpeoplegetbooksfrom-bnc-2015.jpg?w=300 300w, https:\/\/teleread.org\/wp-content\/uploads\/2021\/02\/howpeoplegetbooksfrom-bnc-2015.jpg?w=768 768w, https:\/\/teleread.org\/wp-content\/uploads\/2021\/02\/howpeoplegetbooksfrom-bnc-2015.jpg 1370w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/a><\/figure>\n<p class=\"wp-block-paragraph\">Also, do you notice the importance of used books? At least back in 2004, the $2.2 billion in used books sales in the U.S. were <a href=\"https:\/\/www.bookweb.org\/news\/used-book-study-new-approach-understanding-market\">8.4 percent of total consumer spending on books<\/a>, with textbooks the main show in that market although used sales of nontextbooks were rapidly increasing.<\/p>\n<p class=\"wp-block-paragraph\">With lower ebook prices, publishers could more successfully encourage consumers to buy new rather than used books and could thus benefit financially. Same in regard to new purchases in place of borrowing books from friends or relatives. Moreover, borrowers could more easily be converted to buyers.<\/p>\n<p class=\"wp-block-paragraph\">Helpful, too, would be national library endowments in the U.S., Canada and elsewhere, which, among other activities, could promote libraries, family literacy, reading and even individual titles\u2014to the benefit of libraries and the book industry alike. See <a href=\"http:\/\/libraryendowment.org\/\">LibraryEndowment.org<\/a>. For more information on synergies and potential synergies between libraries and the commercial side of publishing, see the <a href=\"https:\/\/www.panoramaproject.org\/\">Panorama Project<\/a> and <a href=\"https:\/\/teleread.org\/2020\/11\/10\/how-the-well-connected-panorama-project-could-help-give-us-a-national-library-endowment\/\">TeleRead\u2019s look at it<\/a>.<\/p>\n<p class=\"wp-block-paragraph\">Simply put, publishers could do <em>much<\/em> better at developing markets than they are now. While the pandemic may provide a boost, especially if the reading habit lingers among some at-homers, it is dangerous to be pat about the status quo. <\/p>\n<p class=\"wp-block-paragraph\">On the brighter side, think of the vast revenue opportunities if only the industry will show more flexibility and receptiveness to new ideas.<\/p>\n<p class=\"wp-block-paragraph\"><em>BLS <a href=\"https:\/\/www.bls.gov\/cex\/csxgloss.htm\">definition<\/a> of \u201creading\u201d excluding textbooks:<\/em> \u201cReading includes subscriptions for newspapers and magazines; books through book clubs; e-books and digital reading material; and the purchase of single-copy newspapers, magazines, newsletters, books, and encyclopedias and other reference books.\u201d<\/p>\n<p class=\"wp-block-paragraph\"><em>Addendum<\/em> #<em>1:<\/em> I see that <a href=\"http:\/\/statistica.com\/\">Statistica<\/a> service has come up with print book unit sales from 2004 (648 million) to 2019 (693 million) and virus-boosted 2020 (751 million). Not very impressive growth, long term, in my opinion, if you consider that the 2005 stat was 778 million and that the corona created special tailwinds to increase 2020 unit sales 8.2 percent over 2019! Sources are <a href=\"https:\/\/www.publishersweekly.com\/pw\/by-topic\/industry-news\/bookselling\/article\/85256-print-unit-sales-rose-8-2-in-2020.html\">Publisher\u2019s Weekly<\/a> and Nielsen Book Scan. Now, how about household expenditures on books? BLS-based Statistica stats going back to 2007 show that the long-term trend has been more or less flat. That would jibe with the household numbers I saw on the BLS site for 2016-2019.<\/p>\n<p class=\"wp-block-paragraph\">Addendum #2: \u201cExpenditures consist of the transaction costs,\u201d BLS <a href=\"https:\/\/www.bls.gov\/cex\/csxgloss.htm\">says<\/a>, \u201cincluding excise and sales taxes, of goods and services acquired during the interview or recordkeeping period. Expenditure estimates include expenditures for gifts, but exclude purchases or portions of purchases directly assignable to business purposes. Periodic credit or installment payments on goods or services already acquired are also excluded. The full cost of each purchase is recorded, even though full payment may not have been made at the date of purchase.\u201d Since BLS is gathering information <em>in this case<\/em> at the consumer end, publishers\u2019 sizes or whether they were included in certain industry-reported statistics would not make any difference. Remember, we\u2019re talking about <em>household<\/em> expenditures.<\/p>\n<p class=\"wp-block-paragraph\"><em>Image credit:<\/em> <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.flickr.com\/photos\/34067077@N00\/5224887391\">\u201cBookstore\u201d<\/a>\u00a0by\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.flickr.com\/photos\/34067077@N00\" target=\"_blank\">Martin Cathrae<\/a>\u00a0is licensed under\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/2.0\/?ref=ccsearch&amp;atype=rich\" target=\"_blank\">CC BY-SA 2.0<\/a><\/p>\n<\/div>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_2865\" class=\"pvc_stats total_only\" data-element-id=\"2865\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewbox=\"0 0 502 315\" preserveaspectratio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/i0.wp.com\/dev95.site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif?resize=16%2C16&#038;ssl=1\" border=\"0\" \/><\/p>\n<div class=\"pvc_clear\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Much of the loudest buzz within the book business is of Random House\u2019s plan to swallow Simon &amp; Schuster. S&amp;S among other advantages could enjoy more outlets for its books. But such a vision still reeks of \u201cshuffling chairs on<\/p>\n<div class=\"hosteria-entry-more\"><a href=\"https:\/\/dev95.site\/ar\/big-fail-for-publishers-just-92-per-household-spent-on-rec-reading-in-2019-and-even-that-may-decline-long-term\/\" class=\"no-underline font-light  group-hover:text-primary-800 dark:group-hover:text-primary-300 py-1\">Read more &gt;&gt;&gt;<\/a><\/div>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_2865\" class=\"pvc_stats total_only\" data-element-id=\"2865\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewbox=\"0 0 502 315\" preserveaspectratio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/dev95.site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=\"0\" \/><\/p>\n<div class=\"pvc_clear\"><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fp_fajr_begins":"","fp_fajr_iqamah":"","fp_dhuhr_begins":"","fp_dhuhr_iqamah":"","fp_asr_begins":"","fp_asr_iqamah":"","fp_maghrib_begins":"","fp_maghrib_iqamah":"","fp_isha_begins":"","fp_isha_iqamah":"","fp_midnight":"","fp_midnight_name":"","fp_sunrise":"","fp_single_prayer_begins_title":"","fp_single_prayer_iqamah_title":"","fp_prayer_times_for_today":"","fp_hijra_date":"","fp_fajr_name":"","fp_dhuhr_name":"","fp_asr_name":"","fp_maghrib_name":"","fp_isha_name":"","fp_sunrise_name":"","fp_currentDate":"","fp_current_time":"","fp_current_title":"","fp_current_location":"","fp_masjid_name":"","fp_prayer_title":"","fp_next_prayer_iqamah_time":"","fp_next_prayer_iqamah_title":"","fp_next_prayer_begins_time":"","fp_next_prayer_begins_title":"","fp_next_prayer_title":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[41],"tags":[],"class_list":["post-2865","post","type-post","status-publish","format-standard","hentry","category-books"],"a3_pvc":{"activated":true,"total_views":0,"today_views":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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Just $92 per household spent on rec reading in 2019\u2014and even that may decline long term - Dev95<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev95.site\/ar\/big-fail-for-publishers-just-92-per-household-spent-on-rec-reading-in-2019-and-even-that-may-decline-long-term\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big Fail for publishers? Just $92 per household spent on rec reading in 2019\u2014and even that may decline long term - Dev95\" \/>\n<meta property=\"og:description\" content=\"Much of the loudest buzz within the book business is of Random House\u2019s plan to swallow Simon &amp; Schuster. S&amp;S among other advantages could enjoy more outlets for its books. 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