{"id":10463,"date":"2014-10-30T00:00:00","date_gmt":"2014-10-30T00:00:00","guid":{"rendered":"https:\/\/dev95.site\/unbundling-duckduckgo-and-native-advertising\/"},"modified":"2014-10-30T00:00:00","modified_gmt":"2014-10-30T00:00:00","slug":"unbundling-duckduckgo-and-native-advertising","status":"publish","type":"post","link":"https:\/\/dev95.site\/ar\/unbundling-duckduckgo-and-native-advertising\/","title":{"rendered":"Unbundling, DuckDuckGo, and Native Advertising"},"content":{"rendered":"<div id=\"dev95-318616783\" class=\"dev95-- dev95-entity-placement\" role=\"region\" aria-label=\"\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\"><script async=\"async\" data-cfasync=\"false\" src=\"https:\/\/pl27862732.profitableratecpmnetwork.com\/2ad7a50e0bbc23ac6801d7b77c501463\/invoke.js\"><\/script>\r\n<div id=\"container-2ad7a50e0bbc23ac6801d7b77c501463\"><\/div><\/div><div id=\"dev95-61834060\" class=\"dev95-before-content dev95-entity-placement\" role=\"region\" aria-label=\"\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\"><p style=\"text-align: center;\"><strong>Stop wasting time on dead links! \ud83d\uded1 This smart platform automatically detects your device and country to give you the exact best offer instantly. Check it out now 100% free! \ud83d\udc47<\/strong><br data-sfc-root=\"ep\" data-sfc-pl=\"|||[]\" data-complete=\"true\" data-copy-service-computed-style=\"font-family: Arial, sans-serif, &quot;Noto Color Emoji&quot;; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\" \/><a href=\"https:\/\/www.profitableratecpmnetwork.com\/pvhx5mbcc?key=ff7d362db3c20bc86fad685cc94f1fc4\">\ud83d\udd17 <strong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" aria-owns=\"action-menu-parent-container\" data-copy-service-computed-style=\"font-family: Arial, sans-serif, &quot;Noto Color Emoji&quot;; font-size: 16px; font-weight: 700; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">[Click here]<\/strong><\/a><\/p>\n<\/div><div>\n<p>I tweeted <a href=\"https:\/\/twitter.com\/mergesort\/status\/527834313325559809\">earlier<\/a>, comparing DuckDuckGo to Google when searching for the term \u201cGo 1.4 beta\u201d, and how the first 50 results (I got bored scrolling and didn\u2019t go further, no pun intended) on DuckDuckGo didn\u2019t even have one mention of the language. <a href=\"https:\/\/twitter.com\/yegg\">Gabriel Weinberg<\/a> being the good founder that he is (he seems very smart, and I highly respect what he\u2019s doing) replied asking for more examples of things queries that he can <a href=\"https:\/\/twitter.com\/yegg\/status\/527837353248034818\">investigate to improve<\/a>, so I figured I\u2019d use the opportunity to leverage my thoughts, instead of the discussing the symptoms.<\/p><div id=\"dev95-3708265430\" class=\"dev95- dev95-entity-placement\" role=\"region\" aria-label=\"\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\"><center>\r\n<script>\r\n  atOptions = {\r\n    'key' : '4ba6b6513c00e0ba76511f798ae56401',\r\n    'format' : 'iframe',\r\n    'height' : 50,\r\n    'width' : 320,\r\n    'params' : {}\r\n  };\r\n<\/script>\r\n<script src=\"https:\/\/www.highrevenueformat.com\/4ba6b6513c00e0ba76511f798ae56401\/invoke.js\"><\/script>\r\n\t<\/center><\/div>\n<p><!--preview-snippet--><\/p>\n<p>DuckDuckGo performs better with general queries, because they have less personalized meaning. That\u2019s not to say that it performs better than Google, but better relative to itself on user-specific queries. Over-generalizing, when a person is searching, they either want the general overview (e.g. a Wikipedia article, some solution to a problem they\u2019re having, etc), or are looking for information about the query, in a manner specific to them.<\/p>\n<p>When they look for something specific, searches have an implied meaning to the user who is searching. Intuitively Google performs better, garnering more accurate results inferring meaning from the rich history they have of you, through their various products. The main issue I have is that DuckDuckGo seems poor at inferring implied meaning with their lexical parsing of the terms. As an experiment, if you try in a fresh browser, not logged in, in private mode, Google will still hands down return better search results.<\/p>\n<p>But let\u2019s imagine a world though where Google is just another search engine, the best at searching general results, but not great at anything specific. That world is here now. I propose that <strong>the answer to Google\u2019s search dominance isn\u2019t building a better Google, it\u2019s unbundling via specialized search engines.<\/strong> Pinterest, Stack Overflow, and others are better equipped to understand the meaning behind your searches, based on their knowledge of you, but more importantly the rest of their ecosystem.<\/p>\n<p>The shift from desktop to mobile has amplified this behavior. A general search engine is not always available. It\u2019s been interesting to watch people\u2019s usage patterns change. They think of places like Tumblr as a search engine for creativity and exploration, something that Google is not. Twitter is the place to go if you need to know about something happening right now. Amazon is where you go to fill your consumer needs. Nowadays, for any of those, you can open an app, search, browse and discover, as opposed to having Google lead you to your content.<\/p>\n<p>When you\u2019re searching for how to decorate a home on Pinterest, they can quickly understand that the life event that has or will occur, or what you\u2019re aspiring to. This is a prime opportunity to start marketing new blinds, cleaning supplies, whatever can help you in your journey.<\/p>\n<p>A lot of this has been brewing in my head for a very long time, but recently I&#8217;ve started to feel like there\u2019s more at play than just search, a vision of how we\u2019ll use the internet soon. Not a world where ads aren\u2019t annoying banners, but actually useful content. Currently you aren\u2019t seeing that ad for new blinds because ads treat you like you\u2019re in the wrong place at the wrong time, with robotic reasons for what they choose to display. It\u2019s rather difficult to capture your intent and translate it into a sale unless you\u2019re explicitly looking to buy something (which is a place where Google excels). Leveraging that knowledge is the dream of direct ad marketers and brand advertisers, and could actually provide you with benefit in your life.<\/p>\n<p><strong>tldr;<\/strong><\/p>\n<p>Search is hard, really hard.<\/p>\n<p>A general search engine is the best answer we have for the internet, for now.<\/p>\n<p>Ads are annoying, but they don\u2019t have to be.<\/p>\n<p>There\u2019s so much more to be written, this is only the tip of the iceberg.<\/p>\n<p>As always, I\u2019d love to <a href=\"https:\/\/news.ycombinator.com\/item?id=8533751\">discuss<\/a>.<\/p>\n<\/div>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_10463\" class=\"pvc_stats total_only  \" data-element-id=\"10463\" style=\"\"><i class=\"pvc-stats-icon large\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/i0.wp.com\/dev95.site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif?resize=16%2C16&#038;ssl=1\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n<div id=\"dev95-1559059167\" class=\"dev95-after-content dev95-entity-placement\" role=\"region\" aria-label=\"\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\"><p style=\"text-align: center;\"><strong>Finally, a link that actually works for your region and device! \ud83c\udf0d Get instant access to the top exclusive offers tailored just for you right now. Don&#8217;t miss out, click here! \ud83d\udc47<\/strong><br data-sfc-root=\"ep\" data-sfc-pl=\"|||[]\" data-complete=\"true\" data-copy-service-computed-style=\"font-family: Arial, sans-serif, &quot;Noto Color Emoji&quot;; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\" \/><a href=\"https:\/\/www.profitableratecpmnetwork.com\/uzeja8ahze?key=bc876be53d6ad0ff6370ab8ea030e479\"><strong>\ud83d\udd17 [Click here]<\/strong><\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>I tweeted earlier, comparing DuckDuckGo to Google when searching for the term \u201cGo 1.4 beta\u201d, and how the first 50 results (I got bored scrolling and didn\u2019t go further, no pun intended) on DuckDuckGo didn\u2019t even have one mention of<\/p>\n<div class=\"hosteria-entry-more\"><a href=\"https:\/\/dev95.site\/ar\/unbundling-duckduckgo-and-native-advertising\/\" class=\"no-underline font-light  group-hover:text-primary-800 dark:group-hover:text-primary-300 py-1\">Read more &gt;&gt;&gt;<\/a><\/div>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_10463\" class=\"pvc_stats total_only\" data-element-id=\"10463\" style=\"\"><i class=\"pvc-stats-icon large\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/dev95.site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=\"0\" \/><\/p>\n<div class=\"pvc_clear\"><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fp_fajr_begins":"","fp_fajr_iqamah":"","fp_dhuhr_begins":"","fp_dhuhr_iqamah":"","fp_asr_begins":"","fp_asr_iqamah":"","fp_maghrib_begins":"","fp_maghrib_iqamah":"","fp_isha_begins":"","fp_isha_iqamah":"","fp_midnight":"","fp_midnight_name":"","fp_sunrise":"","fp_single_prayer_begins_title":"","fp_single_prayer_iqamah_title":"","fp_prayer_times_for_today":"","fp_hijra_date":"","fp_fajr_name":"","fp_dhuhr_name":"","fp_asr_name":"","fp_maghrib_name":"","fp_isha_name":"","fp_sunrise_name":"","fp_currentDate":"","fp_current_time":"","fp_current_title":"","fp_current_location":"","fp_masjid_name":"","fp_prayer_title":"","fp_next_prayer_iqamah_time":"","fp_next_prayer_iqamah_title":"","fp_next_prayer_begins_time":"","fp_next_prayer_begins_title":"","fp_next_prayer_title":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[37],"tags":[],"class_list":["post-10463","post","type-post","status-publish","format-standard","hentry","category-posts"],"a3_pvc":{"activated":true,"total_views":4,"today_views":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unbundling, DuckDuckGo, and Native Advertising - Dev95<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev95.site\/ar\/unbundling-duckduckgo-and-native-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unbundling, DuckDuckGo, and Native Advertising - Dev95\" \/>\n<meta property=\"og:description\" content=\"I tweeted earlier, comparing DuckDuckGo to Google when searching for the term \u201cGo 1.4 beta\u201d, and how the first 50 results (I got bored scrolling and didn\u2019t go further, no pun intended) on DuckDuckGo didn\u2019t even have one mention ofRead more &gt;&gt;&gt;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev95.site\/ar\/unbundling-duckduckgo-and-native-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Dev95\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-30T00:00:00+00:00\" \/>\n<meta name=\"author\" content=\"dev95\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0643\u064f\u062a\u0628 \u0628\u0648\u0627\u0633\u0637\u0629\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev95\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u062f\u0642\u0627\u0626\u0642\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dev95.site\\\/unbundling-duckduckgo-and-native-advertising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dev95.site\\\/unbundling-duckduckgo-and-native-advertising\\\/\"},\"author\":{\"name\":\"dev95\",\"@id\":\"https:\\\/\\\/dev95.site\\\/#\\\/schema\\\/person\\\/b807805ffe2916206b04d0938bce0298\"},\"headline\":\"Unbundling, DuckDuckGo, and Native Advertising\",\"datePublished\":\"2014-10-30T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dev95.site\\\/unbundling-duckduckgo-and-native-advertising\\\/\"},\"wordCount\":681,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/dev95.site\\\/#organization\"},\"articleSection\":[\"Posts\"],\"inLanguage\":\"ar\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/dev95.site\\\/unbundling-duckduckgo-and-native-advertising\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dev95.site\\\/unbundling-duckduckgo-and-native-advertising\\\/\",\"url\":\"https:\\\/\\\/dev95.site\\\/unbundling-duckduckgo-and-native-advertising\\\/\",\"name\":\"Unbundling, DuckDuckGo, and Native Advertising - 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