The name of the game in live sports streaming is engagement, and for many fans the most engaging live sports experiences are participatory and interactive rather than just leaning back and watching the game. In this clip from his keynote fireside chat at Streaming Media Connect, Bally’s Media SVP & GM Jon Lin explains to Ring Digital’s Brian Ring how Bally Sports Live brings the game to the fans through an array of innovative gamification strategies that not only create immersive experiences, but also yield a wealth of user data and initiate customer relationships with significant lifetime value.
